Benefits Of Using The Affordable Video Marketing Services

Before venturing into the advantages, let us first define video marketing. Video marketing is a marketing strategy that makes use of short, informative and catchy videos for the purpose of promoting services and products. This strategy is used by companies to induce awareness about the promoted services or products to the prospective customers and entice them into purchasing.

With more people turning to the internet for all sorts of information, online video marketing is gaining popularity. The online video marketing ensures that they can supplement the need of the web user, in terms of useful, new and sensational information.

The online video marketing developers offer a number of affordable marketing services that include video email marketing campaigns, multimedia communications, video landing pages, video streaming services and interactive video brochures with viewer tracking.

Video encoding, video SEO and HTML coding - All kinds of video conversion services, video encoding services, video SEO techniques, web analytics and any sort of daily maintenance need or specialty website coding are provided by video marketing developers. The HTML programmers ensure smooth running of your web communications and marketing projects and enable you to track detailed data of viewer engagement.

Landing pages and interactive video brochures - Besides developing, designing and distributing, the video marketing developers track persuasive video landing pages, video marketing brochures and video microsites for pay-per-click advertising, direct marketing and sales, business communications and social media networking.

Benefits of online marketing using video

There are several advantages of using online video marketing. This form of marketing uses images and videos and hence, delivers information in an interesting manner and at a higher rate, in comparison to text and static images. Nowadays, people prefer watching short and crisp videos instead of reading long content.

Online video marketing ensures less wastage of the prospective customer’s precious time as they get to the point, at a faster rate. The message is delivered not only in a short span of time but also in an appealing manner. In fact, it is catchier than other advertising forms.

The techniques used by online video marketing such as a handsome face and an appealing voice can make the prospective customer relate more to the promoted product and to the company.

The web videos are a boon to the small and medium sized businesses (SMBs) as they do not require a huge budget to get their products or services promoted. They can not only create and upload their videos but can also take user-generated content’s (UGC) advantage in the promotions of their video. These videos can be easily uploaded in popular video sharing sites like YouTube, Blinkx, Google Video, Vimeo and Flickr.

The advantage of uploading the promotional videos in these sites is that they can easily represent your company to innumerable potential customers and even enable you to improve the displayed content. The sites will not only host the files but also will transcode and offer to playback the clips in a universal way. Since iFrame embed code is supported by sites like YouTube, you need not bother about integrating a JavaScript player into your site as YouTube itself will determine the kind of player required to play your video.

Online videos are easier and faster to comprehend, thereby enabling you to provide your business’s essence to the potential customers and interact with them. Therefore, such clips are used for promoting products on your product pages and branding on your corporate page. A demo video also helps in selling complex products, thereby boosting sales.

Thus, with the online video marketing services, you can easily reach customers on iPads, smartphones, iPhones and computers, anytime and anywhere. You can easily make use of online advertising as you can create excellent marketing videos by yourself. With good marketing videos and user generated content, you are guaranteed to quickly brand your business and reach the target market.

How Much Do You Pay Your Employer to Work For Them?

Do you have any idea how much time and money you are spending on your employer? Most people I have run into have absolutely no idea what it costs them to go to work everyday for someone else. Below, I will illustrate what the typical employee spends on their employer each year.For this article, we have to make certain assumptions on which we can base our calculations. You can adjust these assumptions to fit your situation and come up with your own calculations. I created a little Excel spreadsheet to make the calculations, but you can do it by hand too.Here are the assumptions:Your salary = $40,000 per year (hourly that is about $20.00)You work 40 hours/weekYou have 2 weeks of vacation per yearYou work 5 days per weekIt takes you ½ hour to drive to and from workIt takes you 45 minutes to get ready for workYou spend about $6.00 per meal to eat lunchYour car gets 20 miles to the gallonWork is 10 miles away from homeGas is $2.89 per gallon where you liveWith the above assumptions in mind, you can see that the job looks pretty typical. Not too high paying, couple of weeks vacation and about a half-hour’s drive away. Many people drive more, many people drive less. I know lots of people that would want to snatch this job up.So here is the breakdown of what it costs you to go to work for this employer in this scenario.* Annually, you will spend $1,500 on lunches (and probably gain some weight too)* You will spend $722 on gas and put 5,000 miles on your car. Those of you who lease cars will quickly realize that another 7,000 and you are over the limit paying.30 cents per mile.* You will freely spend 250 hours (over 10 FULL 24-hour days) in your car driving to and from work. (at $20.00 per hour that costs $5,000)* You will freely spend 187 hours getting ready for work (over 7 FULL 24 hour days) ($3,740 at $20.00 per hour)Your total annual costs of time (at $20.00 per hour) and real dollars will be somewhere around $12,222.50.Take that amount off the $40,000 that he pays you and you have $27, 778.50.- Then take out taxes (at $40,000 *15%) of $6,000- And insurance that he makes you pay ($100 per check *26 checks) $2,600.- State taxes of 2% $ 800- Social Security and Medicaid Taxes 7.5% $3,000That leaves you with a “profit” of $15,378 to pay your electric bills, gas bill, rent or mortgage, cable, food, etc. A total of $1,281 per month to live on.I don’t know about you, but rent is more that that amount each month.What is the point of this article? The point is that working for someone for $40,000 guarantees that you will freely give them almost 500 hours per year by driving to and from work and getting prepared. You will also spend over $2,000 on meals and fuel to get there and work for them. That $2,000 is after tax, so it really costs you about 22% more than that or about $2,440 to pay for those items.If you owned your own business, much of what I describe above would be tax deductible. You could write off your miles to and from a jobsite. Meals that you have to eat out because you are working could also be a write off in many cases. Hours to and from work could be considered when billing clients and charged appropriately. And, you decide when you want to leave or come in.Working for yourself is the most satisfying way to earn a living and the most tax-advantageous.

Basic Digital Photography Guide – Easy to Understand

Today is digital era. Digital cameras are now being more produced than analogue cameras. With its easiness and low cost in developing, many people buy digital cameras.Compact cameras are mostly used by traveler. It is fully automatic. Just press the shutter and you have the picture.Well, if you want to start learning photography, it is better to use a camera that is not fully automatic (at least there are P, A(or Av), S(or Tv), M shooting mode).
>A or Av is the Aperture priority mode, here you could set the aperture.
S or Tv is the Shutter Speed priority mode.
In the Manual mode (M), you can adjust both Aperture and Shutter Speed.
So, these are the basic: Aperture, Shutter Speed, and ISO (also known as ASA).1. Basic Digital Photography Guide: ApertureThe aperture or blend opening has the same function as pupil in our eyes. The bigger the opening, the more light you will get.In the front side of the lenses, there are numbers such as f/2.8-f/3.2. This number refers to the blend opening. Small number represents big opening (example: f/2,8 or smaller number) and big number represents small opening (example: f/8 or bigger number).The big opening gives you more light and vice versa. It is very useful to own a lens with big opening especially in low light situation.Beside the light exposure, the aperture also determines the Depth of Field (DOF). Wait a minute… DOF? What is that? Deep of Field determine the sharp area in a photo. The sharp area is in front and back of the focus area.2. Basic Digital Photography Guide: Shutter Speed: Shutter speed determines how long is the light exposure. Logically, the longer the exposure, the more light the sensor will receive.If we want to shoot an object that moving pretty fast, use the high shutter speed, e.g: 1/200 second. Using low shutter speed in such case will not guarantee you to take sharp images of the moving object. The long exposure time normally used to take picture at night or low light condition.A small but fascinating tip: If you shoot streets where many cars passing by at night, you will get a fantastic picture. Try it by yourself.If you want to use the low shutter speed, especially when you take pictures of buildings or steady objects, use a tripod or put the camera on platform that is stable. 3. Basic Digital Photograph Guide: ISO/ASA:ISO is a term which is used for the films (analogue cameras), and today the digital cameras use sensor. But this term “ISO” is also used in digital photography which determines the light sensitivity of the sensor.High ISO speed (e.g: 400 or 800) gives you more possibility to take photos in low-light condition, because the light sensor is more sensitive than the low ISO speed (e.g: 100)In digital camera, the ISO speed can be set manually and automatically.The disadvantage using high ISO speed is noise. It also depends on the size of the camera sensor. The smaller the sensor, the more noise will appear. That is why when you take pictures with DSLR, the pictures seemed to be less noisy than if you use a digital pocket camera.I usually use the low ISO speed (normally 100 or 200), because I want to prevent the noise. In some situation I use ISO 400 or 800.

Low Cost Health Insurance For Families

With millions of jobs lost and recent economic recession more families are looking for low cost health insurance. Even when some people do have jobs a low of small employers cannot afford to offer health coverage anymore. If you do not health insurance and looking for low cost health insurance, you are not alone, there are options available to you.It is never easy to know that you do not have health coverage and fear of what might happen when medical bills arise. Having a simple health plans or a discount card is much better than having nothing at all. When you have health insurance you also become a member of a vast network of doctors and hospitals. Insurance companies you leverage of their members to negotiate lower rates for medical services. For example if a doctor changes $120 for doctor office visit, insurance companies will negotiate with doctor for a lower fee of $60. The benefit you get from it is if you have a basic high deductible medical insurance plan that does not cover anything until you meet a $5000 deductible. When you go to a doctor you are only will be paying negotiated rate of $60 and not $120. Also with average discount card you will save on average of 50% on any kind of lab work. When you have any health insurance plans your money goes a lot further. Insurance companies have leverage of members on their plans to negotiate lower fees with doctors.One simple option you can pick is a discount plan. All of the major medical insurance companies offer it. Aetna and Assurant health are just some of the major insurance companies to offer discount plan. For a really low monthly fee of as low as $20 you can have the benefit of the negotiated rates. It is one way to get low cost family health insurance. If you do not have or cannot afford health or dental insurance you should definitely get yourself a discount card. Even while you are shopping for medical insurance you might want to consider getting one, before it is too late.The other option is to apply for the most basic health insurance plan that is available. All of medical insurance plans from well known insurance companies cover you for millions of dollars and have maximum out of pocket for you. Every plan that you compare has a number that is called “maximum out of pocket”. The is the maximum that you can be out of your pocket in any given year before insurance company pays 100% for all of your medical expenses. Even if that number is $10,000 it is still infinitely better than being responsible for $300,000 medical bill.Having any health insurance plan from well known medical insurance company is infinitely better than not having anything at all. You can go to one of the hundreds of insurance websites online and simply apply for the cheapest plan. Every health insurance plan has a discount plan build in, plus you get a additional benefit of health insurance coverage in case of really large medical bills. Get something while you still can, while you are still healthy. I know I have learned it the hard way by not having health coverage and ending up in the emergency room. That taught me a lesson.

Health Care Changes Beyond 2012 and What They Mean to You

There are some immediate changes in health care plans for 2012. As you might imagine, the changes won’t end next year. While the new plans roll out, there are other things you want to keep in mind for the future.Barring the gutting or repeal of Obamacare, we can look forward to more restrictions beginning in 2014. While there are some benefits to the Patient Affordability and Care Act, the down side skews the equation in favor of problems for business owners, difficult decisions for people without health care insurance and the self-employed.On the positive side, insurance companies cannot consider a person’s health status when insuring them. Kaching…that was the sound of your premiums going up to begin paying for coverage of more unhealthy people. Now, for the record, I am all in favor of insuring everyone, regardless of health status. None of us want our families to live without health care coverage. The financial consequences can be devastating for families if someone becomes very ill. But we need a better plan for paying for all this coverage than what we see today and in the near future. In two years almost everyone will be required to have some form of health insurance. In order to force this on people, health insurance “exchanges” will be created to accommodate the varying income levels of people. It is not entirely clear today how these exchanges will actually work to the benefit of the insureds or the insurance companies.One of the criticisms of Obamacare is that it is a thinly disguised plan to force everyone out of private insurance and choice into these exchanges, which will be managed by some federal agency. Trying to understand the deluge of verbiage on this topic is like trying to nail Jello to the wall. The truth is no one seems to know how this would really work. In the breach, we already see companies adhering to new law to be by offering coverage extensions to children up to age 26 who are living at home with their parents. This raises more problems for companies who are trying to peer into the crystal ball to see what they’ll be on the hook for in two years.Many companies admit they might just drop health insurance benefits for their employees. Rising costs, more liability, and confusing laws and rules, guarantee more owners will throw up their hands in disgust and opt out of the system. The owners are also looking at options that help them force more accountability and self-care on their employees. These options include Accountable-care organizations, reference-based pricing and defined contributions.Accountable-care organization reward health providers who cut expenses while maintaining good performance. These organizations can be physician owned, physician and insurance company owned, or some other combination. Reference-based pricing lets the company declare what it is willing to pay for services. Employees are then responsible for finding health care providers willing to work for the amount offered. This price shopping still allows employees to choose a higher-priced provider, but the employee must pay the difference in prices. Defined contributions means the company gives employees a set amount of money to purchase plans where they wish. Any difference in prices must be absorbed by the employee. These plans are available on an exchange, so employees will have more choices in this plan.All this presumes employees will see the benefit in these changes. Most people have gotten used to some form of HMO, PPO, or other network system with predictable premiums, co-pays, deductibles and so forth. This future is the wild west of health care and insurance exchanges. We will have to actually read the information from different companies, plans, and exchanges to decide where and how to best protect our families with health care. Unfortunately, most of us are ill-equipped to do this.We need more information and education in order to make this complicated plan work. Or, better yet, we could scrap the plan before it fully vests and find a better way to insure Americans that allows doctors to practice medicine and keeps us all honest. Can someone please invent a better mousetrap soon?Have a terrific day!Patricia

How to Get the Best Return on Investment for Your Home Improvement Remodeling Projects

A home improvement remodeling project can actually make you money in the long run. Also, there are returns on your investment that have nothing to do with financial gains. The most important thing about remodeling your home is that you should have something in the end that is more valuable to you than it was in the beginning. There are several ways to improve your ROI.

1. Choose the right home improvement remodeling project.

Select a plan that will make a big difference in the value of your home. The two most profitable changes are updating your kitchen and remodeling you bathroom. These are the rooms with the most cabinetry, fixtures, and appliances.

When someone wants to buy your home, they will be impressed by a modern, beautiful kitchen. They will also pay strong attention to a well-designed and nicely-appointed bathroom. Not only will these two home improvement remodeling projects add to your home’s money value, but they will increase its intrinsic value to you as well.

2. Do not make mistakes.

If you spend extra time and money doing the job, you may end up with a huge investment in the project. Your home improvement remodeling job will only improve your situation financially if you spend less doing the project than the value you gain from the results. Sometimes extra costs can run up when you make mistakes in doing the job. You might buy the wrong supplies, break the supplies you get, or install them incorrectly.

However, hiring a home improvement remodeling company will assure that the job gets done right the first time. It may appear that you are getting the job done for less when you plan it out to do it yourself. Yet, if you have many false starts and wasted materials, you will probably profit more from using skilled remodelers in the first place.

3. Make sure you finish.

Many people start home improvement remodeling jobs only to leave them half-completed. Perhaps they do not have the spare time to do the work required. They might not make the financial commitment to getting the job finished. Maybe they just lose interest in the project.

For whatever reasons, there are large numbers of homeowners who have partially done projects making parts of their homes nearly unlivable. If you have started a project and do not see an end in sight, it is probably time to hire a home improvement remodeling company to finish it for you. They can put their full concentration on the job rather than having to think about it after work like you do. There is no shame in seeking help; the only shame is in leaving your home in chaos indefinitely.

Your home will bring more money on the market if your home improvement remodeling projects are completed, and completed meticulously. If you have the skills, ability, time and desire to plan a project, start it and keep it going through to the end, you may be able to make that return on investment a reality. If so, you can make it better, both in the increased price your home is worth and in the value you get from you home while you live there. If not, it is a good idea to think about hiring a home improvement remodeling company to help you out.

How To Run Your Home Business Like A Real Business

Many people dream of being able to work from home. This article has all the information you need to get started with your home business.

Make sure you keep accurate records of all your home business activity. It’s easy to put off pesky record-keeping tasks till you feel like doing them, but strive to keep everything pertaining to your business up-to-date so that you won’t be confused and stressed out later on.

Develop the discipline to set aside a certain amount of your earnings to pay income taxes. Even though home business owners get a decent number of tax write-offs, there is a very good chance that you will still need to pay something to the tax man. Make sure to set aside a portion each month to avoid taking a huge cash-flow hit all in one month.

Make sure you create a mailing list as your home based business grows. Be sure to have communication below spam levels. Mailing lists are perfect for announcing sales and special events within your company. Some businesses use the mailing list to circulate miscellaneous articles that contain relevant information. Add a signup area on your website for people to join your list.

Attend seminars that discuss how to start a home business. The Small Business Adminstration is one organization that offers such seminars free of charge. Look online for other organizations offering seminars or classes in your area. Be wary of anyone offering a seminar that promises dramatic results in a very short time frame. Starting and running any business takes time, effort and dedication.

Determine how much it costs to make your product if you run a home business. You should charge others twice this amount for wholesale and twice the amount of wholesale for retail. If you do not have an accurate estimate of how much it costs for your product, you will not be able to charge others the correct amount.

Starting a home business can often seem to be a daunting task, but by organizing yourself beforehand you will have more chance for success. The very first thing you should do is to sit down, and write out a step by step plan for how you can implement your business. This will help you to know what to do next.

When you are ready to write a business plan for your new business, get some help from experts. This does not mean that you have to spend hundreds of dollars to hire a business consultant. You can find many books in the library, containing sample business plans for every type of business imaginable. You can also find samples from online resources.

When starting your home business you will want to go the post office and get a PO Box for mail that is sent to the business. There are a lot of crazy people in the world and you do not want to invite them to your front door by having your home address as the mailing address for your business. A PO Box is a safe and affordable way to avoid hassles.

As this article has shown you, there are quite a few things that you’re able to do to make working at home successful for you. Keep what you’ve just learned in mind as you go about your business. Best wishes for your home business!

Residential Property Block Management Regulation – 34 Into 6 Doesn’t Go

The 34 New Residential Estate Property Management RegulationsThere have been a staggering 34 new regulation changes introduced by the government in just 6 years affecting residential freehold and leasehold management agents and their estate management property services. And this list excludes any changes to employment law covering property services companies in employing their own staff.The main regulatory and statutory changes impacting on landlords, freeholders, resident property estate management companies and their agents are set out below.Whilst this list is not intended to be exhaustive, the extent of government interference in this sector is clear to see. It is granted that much of this legislation brings with it undoubted improvements however the scale and pace of the introduction of change is staggering.There must be few industry sectors which have been subjected to such radical and wholesale statutory amendment in such a short time frame. It is little wonder why so many freehold and leasehold management companies, landlords and their leaseholders have been turning to residential property block management agents for professional help and advice regarding service charges.Many residential freeholds, leaseholds, resident management companies, Right to Manage (RTM) and property management organisations are run by volunteers and others who may be relatively inexperienced in the property estate management field. It is understandable that these organizations along with landlords will wish to know that their freeholds and residential block management firms are professionally run, ensuring suitable protection under both new and existing legislation.There are 34 headings set out below which have been recently affected. This list concerns property agents, landlord service charges and lease management of freehold and leasehold property. Some or all of these changes will have a significant impact on property companies and the maintenance and running of leasehold and freehold estates:-1. Ground rent notices for landlord and freehold companies2. Changes to consultation procedures for property services and major works3. Consultation on long term agreements for landlords and freeholders4. Service Charge Demands for block management agents, leaseholders and freeholders5. Administration charges for landlord property agents6. Forfeiture for leaseholders7. Breaches of Covenant affecting the landlord and leaseholders8. Asbestos property services legislation9. Working at height10. Risk Assessments and property services health and safety11. Regulation of residential block insurance by the F S A12. Taxation of Trusts for Service Charge Monies for managing agents and residential estate property management companies13. Digital Switchover14. Licensing of wheel clamping and other security staff for freehold and leasehold companies15. Separate bank accounts for each residential property scheme16. Prescribed statements of account for property service changes17. Independent certification of all service charge scheme accounts18. Licensing of houses in multiple occupation (HMOs)19. Home Information Packs20. Fire safety for leasehold or freehold estate property management companies21. Disability Discrimination and property block management22. Electrical Safety Testing for blocks of flats and freeholds23. Water testing and legionella for common and shared estate property services24. Gas Safety for common and shared property services25. Hazardous Substances in the common areas and the workplace26. Rules for appointment of contractors for property and estate management organisations27. Lifts, elevators and their regulation and block maintenance28. Health and safety planning for all freehold and leasehold maintenance work29. Data Protection for managing agents and residential property estate management30. Money Laundering for estate managing agents and residential property landlord businesses31. No smoking rules in blocks of flats and common facilities32. Disposal of electrical items affecting estate managing agents and residential property33. Health and Safety Offences Act 2008 affecting management agents and residential property estate management34. Administration services for residents leasehold blocks of flats and apartmentsIn view of the above extensive list it is clear that professional guidance should be sought to help leaseholders and freeholders begin to understand the effects of the above recent changes affecting the running of estates and lease arrangements.When it comes to service charges, maintaining and ensuring the smooth running of freeholds for blocks of flats or apartments, few things are more essential than securing the services of a professional property block management agent. Professional expertise in the field of block management service charges and property services have proven immensely popular with time pressed landlords, directors and leaseholders of freehold property management companies. Please refer to the details below to find out more.

Effective and Easy Digital Marketing for Franchises: Simple and Powerful Marketing Ideas

A lot of small businesses and especially franchises struggle with marketing. This is especially true when the time comes to decide where and how to invest a limited budget. With the wide variety of marketing tools and techniques out there, it can be tough to be a marketer. One needs to be adept at choosing effective and easy digital marketing for franchises.Sure, you can go out and research all the different digital marketing ideas for franchises. You can spend a few years trying to implement all the conflicting advice and eventually get results. Alternatively, you can hire a small business marketing consultant to save you years of trial & error.Whatever option you choose, you still need to understand the commonalities behind any successful marketing strategy. Getting your basics in order will help you choose effective and easy digital marketing for franchises.The crucial point in marketing is to take some time to research trends in your industry, and discover your customer needs and behaviors. Based on the information you gather you will be able to make a plan and develop a strategy for effective and easy digital marketing for franchises. This way, you can make the most of any budget you dedicate to promoting your business.You have the opportunity to use numerous digital marketing campaigns for franchises, for a small amount of money. Word of mouth and referral marketing are practically free, but at the same time they are some of the most powerful marketing strategies.It’s important to remember that whatever you do to spread the word about your business, it has to touch your customers on an emotional level. It’s the secret of effective and easy digital marketing for franchises. Some of the most successful companies in the world have achieved their best results when they’ve used experiential marketing. It’s because they managed to reach deep into people’s emotions.Give your customers an outstanding brand experience and you’ll make them your ambassadors.EFFECTIVE AND EASY DIGITAL MARKETING FOR FRANCHISES1. DEVELOP AN AWESOME WEBSITERegardless of the type of business you run, good online presence is a must. The hectic modern lifestyle leads people to search for products and services online and make their purchasing decisions on the go. Moreover, studies show that more than 70% of internet users do their shopping through mobile devices, so you need to make sure that your website is mobile-friendly.Another crucial point that you need to take into consideration is the optimization of your website. SEO is one of the most powerful tools for a successful online marketing strategy. Taking your place on the first search engine results page will wipe out your competition in no time. It will improve your image and bring the customers to you.Look at your website as a place where customers can find solutions for their needs. Provide as much helpful information as you can, and do it in a language that your customers will understand. Assure them that you are there to help, not sell.2. DEMONSTRATE PERSONALITY THROUGH SOCIAL MEDIASocial media can be your greatest asset if you know how to use it. It gives you the opportunity to show some personality regardless of how serious your products or services are. It enables you to get to know your customers and connect with them on an emotional level. With social media, your brand can easily become your customer’s trusted friend.Memes, comics, and infographics are some of the most powerful social media tools. They are visually appealing, aren’t time-consuming, and allow for people to get the message at a quick glance. Find a way to incorporate them into your brand tone and entertain your customers. People like and share this type of content, so it will drive up good referral traffic.Real time marketing is another insanely powerful technique to grab your customers’ attention and go viral on social media. Choose an event that can be somehow related to your business and use it for promotion; it’s great local digital marketing for franchises. Just be careful with this and make sure that you won’t insult anyone with your witty marketing move. Otherwise, you may end up with tons of negative publicity.3. SHOW YOUR EXPERTISEIf you want to convince people that you are a leader in your industry, you need to demonstrate your expertise. The easiest way to do this is to start a blog and share your blog posts through social media. Use catchy headlines and write on trending topics related to your industry to show that you’re in the know.You can also use an opportunity to be a guest speaker at an event or a class, or host your own event. This will boost both your personal credibility and your company’s credibility. Just remember to direct your online and offline demonstration of expertise to your key audiences. Address their pain points and offer your expert solutions.4. LISTEN WHAT CUSTOMERS HAVE TO SAYYou can’t develop a real connection with your customers with one-way communication. Use every opportunity to listen to what your customers have to say. Encourage reviews on your website and comments on your social media profiles. This will eliminate the anxiety of the unknown for the prospective customers, and show your current customers that you really care.Develop a strong customer service. It’s one of the best and the most overlooked ways to ensure spreading a good word about your business. Try to provide customer service through every possible channel – live chat, Skype calls, phone calls, and emails. Ensure your customers that you are there at any time.5. BE KIND AND GENEROUSStart a loyalty program and use it to show your kindness. Treat your loyal customers as if they are your closest friends. Send them handwritten thank-you notes, seasonal greetings, birthday cards, and small surprise gifts. These small and kind gestures will make them your loyal and active ambassadors. You’ll have their families and friends as your customers in no time.Show kindness to people who are not your customers, too. Give them the opportunity to experience your product or service and the chances are they will want to purchase it. You can also produce creative, branded items and use them as giveaways.Give something back to society and your company will be associated with these good deeds. You will surely feel good while doing it and people will appreciate it. Donate some of your product or services to a non-profit organization sponsoring a charity live auction. You can also sponsor other charity events such as marathons, or sponsor a little league in your neighborhood.DO YOU HAVE ANY OTHER IDEAS FOR EFFECTIVE AND EASY DIGITAL MARKETING FOR FRANCHISES? TELL US IN THE COMMENTS!