A lot of small businesses and especially franchises struggle with marketing. This is especially true when the time comes to decide where and how to invest a limited budget. With the wide variety of marketing tools and techniques out there, it can be tough to be a marketer. One needs to be adept at choosing effective and easy digital marketing for franchises.Sure, you can go out and research all the different digital marketing ideas for franchises. You can spend a few years trying to implement all the conflicting advice and eventually get results. Alternatively, you can hire a small business marketing consultant to save you years of trial & error.Whatever option you choose, you still need to understand the commonalities behind any successful marketing strategy. Getting your basics in order will help you choose effective and easy digital marketing for franchises.The crucial point in marketing is to take some time to research trends in your industry, and discover your customer needs and behaviors. Based on the information you gather you will be able to make a plan and develop a strategy for effective and easy digital marketing for franchises. This way, you can make the most of any budget you dedicate to promoting your business.You have the opportunity to use numerous digital marketing campaigns for franchises, for a small amount of money. Word of mouth and referral marketing are practically free, but at the same time they are some of the most powerful marketing strategies.It’s important to remember that whatever you do to spread the word about your business, it has to touch your customers on an emotional level. It’s the secret of effective and easy digital marketing for franchises. Some of the most successful companies in the world have achieved their best results when they’ve used experiential marketing. It’s because they managed to reach deep into people’s emotions.Give your customers an outstanding brand experience and you’ll make them your ambassadors.EFFECTIVE AND EASY DIGITAL MARKETING FOR FRANCHISES1. DEVELOP AN AWESOME WEBSITERegardless of the type of business you run, good online presence is a must. The hectic modern lifestyle leads people to search for products and services online and make their purchasing decisions on the go. Moreover, studies show that more than 70% of internet users do their shopping through mobile devices, so you need to make sure that your website is mobile-friendly.Another crucial point that you need to take into consideration is the optimization of your website. SEO is one of the most powerful tools for a successful online marketing strategy. Taking your place on the first search engine results page will wipe out your competition in no time. It will improve your image and bring the customers to you.Look at your website as a place where customers can find solutions for their needs. Provide as much helpful information as you can, and do it in a language that your customers will understand. Assure them that you are there to help, not sell.2. DEMONSTRATE PERSONALITY THROUGH SOCIAL MEDIASocial media can be your greatest asset if you know how to use it. It gives you the opportunity to show some personality regardless of how serious your products or services are. It enables you to get to know your customers and connect with them on an emotional level. With social media, your brand can easily become your customer’s trusted friend.Memes, comics, and infographics are some of the most powerful social media tools. They are visually appealing, aren’t time-consuming, and allow for people to get the message at a quick glance. Find a way to incorporate them into your brand tone and entertain your customers. People like and share this type of content, so it will drive up good referral traffic.Real time marketing is another insanely powerful technique to grab your customers’ attention and go viral on social media. Choose an event that can be somehow related to your business and use it for promotion; it’s great local digital marketing for franchises. Just be careful with this and make sure that you won’t insult anyone with your witty marketing move. Otherwise, you may end up with tons of negative publicity.3. SHOW YOUR EXPERTISEIf you want to convince people that you are a leader in your industry, you need to demonstrate your expertise. The easiest way to do this is to start a blog and share your blog posts through social media. Use catchy headlines and write on trending topics related to your industry to show that you’re in the know.You can also use an opportunity to be a guest speaker at an event or a class, or host your own event. This will boost both your personal credibility and your company’s credibility. Just remember to direct your online and offline demonstration of expertise to your key audiences. Address their pain points and offer your expert solutions.4. LISTEN WHAT CUSTOMERS HAVE TO SAYYou can’t develop a real connection with your customers with one-way communication. Use every opportunity to listen to what your customers have to say. Encourage reviews on your website and comments on your social media profiles. This will eliminate the anxiety of the unknown for the prospective customers, and show your current customers that you really care.Develop a strong customer service. It’s one of the best and the most overlooked ways to ensure spreading a good word about your business. Try to provide customer service through every possible channel – live chat, Skype calls, phone calls, and emails. Ensure your customers that you are there at any time.5. BE KIND AND GENEROUSStart a loyalty program and use it to show your kindness. Treat your loyal customers as if they are your closest friends. Send them handwritten thank-you notes, seasonal greetings, birthday cards, and small surprise gifts. These small and kind gestures will make them your loyal and active ambassadors. You’ll have their families and friends as your customers in no time.Show kindness to people who are not your customers, too. Give them the opportunity to experience your product or service and the chances are they will want to purchase it. You can also produce creative, branded items and use them as giveaways.Give something back to society and your company will be associated with these good deeds. You will surely feel good while doing it and people will appreciate it. Donate some of your product or services to a non-profit organization sponsoring a charity live auction. You can also sponsor other charity events such as marathons, or sponsor a little league in your neighborhood.DO YOU HAVE ANY OTHER IDEAS FOR EFFECTIVE AND EASY DIGITAL MARKETING FOR FRANCHISES? TELL US IN THE COMMENTS!

Don’t you think that the business world would completely stop if there is no internet marketing? It has become a part of marketing and to reach customers, internet marketing has become the easiest mode. Though, it is a challenging task, and you would definitely be in need of an expert who can manage all the search engine marketing services.To overtake your competitors in regard to traffic, it is essential to opt for internet marketing. There are different services involved such as pay-per-click advertising, search engine optimization, social media marketing etc.How to market your product online?Want your business to gain a significant position in the world of the internet? There are different ways through which you can easily market your product. Just make use of Google AdWords or Yahoo’s overture advertising network, cost per click, eBay etc. It is essential to have an exceptional network marketing strategy while adapting different online marketing tools.No matter what you deal with, a good online presence can always be created through help of an internet marketing company so that the website can be highly optimized while providing positive results. It seems that the use of any network marketing can give return on investment through cost per click online tool. Google AdWords and Yahoos Overture programs are dominating the world of internet marketing. If you are really interested in making your company No.1 and want to rule the top position, then opt for cost per click campaign.Common types of internet marketingInternet marketing can possibly be done through three different means and so they can be distinguished in three different types. In this article, you will get to know the types which can act in favor of your business and definitely can benefit from it:1. Video marketing: It is an advertising strategy that is quite similar to the television ads which is capable of promoting specific products and services. Video marketing has made its way to digital world and enables internet surfers to learn about products that are available. Make use of YouTube and Tube-mogul for video marketing.2. Article marketing: It is also a known marketing strategy which is ignored by many people around. Article marketing is a proven strategy that can surely bring leads to business, but it needs to be done on regular basis. So, it demands consistency in your approach. Being consistent it is possible to drag leads and generate income in no time, but it is essential to maintain consistency.3. Social media marketing: It can possibly generate a good number of leads which is why it is said to be an amazing marketing tool. Facebook, LinkedIn and Twitter are some of the places where you can easily market articles and videos. There are other websites too where you have the possibility to post articles and videos.Social media can certainly be as useful as that of Google in order to drive more traffic to your website. Though fans might not convert into customers, but making use of Facebook can be as good as Google ads or video ads.